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杨臣刚:什么是简码

杨臣刚:什么是简码

  2019年才开设公众号

  Do you want to start a food blog and make money from your recipes? Starting a new food blog can be challenging for beginners, specially when you are not a techy. Having helped over 100,000+ users start their own blogs, we are often asked about how to start a food blog and successfully earn money from it. In this step by step guide, we will show you how to start a food blog and make money from your recipes without any technical skills.

  您想建立美食博客并从食谱中赚钱吗? 对于初学者来说,开设一个新的美食博客可能会充满挑战,尤其是当您不是高手时。 在帮助超过100,000多个用户创建自己的博客后,我们经常被问到如何创建美食博客并从中成功赚钱。 在本分步指南中,我们将向您展示如何创建美食博客,以及如何在没有任何技术技能的情况下从您的食谱中获利。

  We have broken the process down, so it’s easy to follow whether you’re 20 years old or 60 years old. However if you need help, our expert team will help you setup your blog for free. → Click Here to Get Your Free WordPress Blog Setup! ←

  我们已经分解了流程,因此无论您是20岁还是60岁,都可以轻松进行跟踪。 但是,如果您需要帮助,我们的专家团队将免费帮助您设置博客。 → 单击此处获取免费的WordPress博客设置! ←

  您需要什么来开设美食博客? (What do you need to start a food blog?)

  There are three things you need to start a food blog using WordPress:

  使用WordPress创建美食博客需要三件事:

  A domain name (this will be your blog’s name that people will type to find your site e.g. wpbeginner.com) 域名(这是您的博客名称,人们会键入该博客名称来找到您的网站,例如wpbeginner.com)

  A web hosting account (this is where your website files are stored on the internet) 一个虚拟主机帐户(这是您的网站文件存储在Internet上的位置)

  Your unpided attention for 30 minutes. 30分钟的专心致志。

  Yes, you can start a brand new food blog in less than 30 minutes, and we will walk you through the whole process, step by step.

  是的,您可以在不到30分钟的时间内创建一个全新的美食博客,我们将逐步指导您完成整个过程。

  In this tutorial, we will cover the following:

  在本教程中,我们将介绍以下内容:

  How to Register a Domain Name for Free 如何免费注册域名

  How to Choose the Best Web Hosting 如何选择最佳的虚拟主机

  How to Install WordPress 如何安装WordPress

  How to Find the Perfect Theme (website design) for Your Food Blog 如何为您的美食博客找到完美的主题(网站设计)

  How to Write Recipes with SEO Friendly Formatting 如何使用SEO友好格式编写食谱

  How to Make Money from Your Food Blog 如何通过美食博客赚钱

  How to Get More Traffic to Your Food Blog 如何获得更多流量到您的美食博客

  Resources to Learn WordPress and Grow Your Food Blog 学习WordPress和发展美食博客的资源

  That being said, let’s get started.

  话虽如此,让我们开始吧。

  步骤1.正确的设置 (Step 1. The Right Setup)

  The biggest mistake new users make is starting off with the wrong blogging platform. You’ll not be making this mistake since you are already here.

  新用户最大的错误就是从错误的博客平台开始 。 因为您已经在这里,所以您不会犯此错误。

  We recommend using WordPress.org for your blog because it gives you access to all the WordPress features, and most importantly you can make money from your blog without any limitations.

  我们建议您为博客使用WordPress.org,因为它使您可以访问所有WordPress功能,最重要的是,您可以不受任何限制地从博客中赚钱。

  It’s important you don’t confuse WordPress.org with WordPress.com. They are actually two different platforms. WordPress.com, which is a hosted blogging platform and WordPress.org is a free self-hosted platform. (See our comparison of WordPress.com vs WordPress.org for more details)

  请不要将WordPress.org与WordPress.com混淆,这一点很重要。 它们实际上是两个不同的平台。 WordPress.com是一个托管博客平台,而WordPress.org是一个免费的自托管平台。 (有关更多详细信息,请参阅我们对WordPress.com与WordPress.org的比较)

  Now you might be wondering, why is WordPress.org free? What’s the catch?

  现在您可能想知道,为什么WordPress.org是免费的? 有什么收获?

  There truth is that there’s no catch. It’s free because you have to do the setup and host it yourself.

  事实是,没有收获。 它是免费的,因为您必须自己进行设置并托管。

  In other words, you need a domain name and web hosting. See our guide on the difference between domain name and web hosting to learn more.

  换句话说,您需要一个域名和虚拟主机。 请参阅我们的指南,了解域名和网络托管之间的区别,以了解更多信息。

  A domain name is what people type to get to your website. It’s your website’s address on the internet. Think google.com or wpbeginner.com.

  域名是人们键入要访问您的网站的内容。 这是您网站在互联网上的地址。 想想google.com或wpbeginner.com。

  Web hosting is where your website files are stored. It’s your website’s house on the internet. Every website needs web hosting.

  Web托管是您的网站文件的存储位置。 这是您网站在互联网上的房子。 每个网站都需要网络托管。

  A domain name typically costs $14.99 / year and web hosting normally costs $7.99 / month.

  域名的价格通常为$ 14.99 /年,虚拟主机的价格为$ 7.99 /月。

  That’s a lot for beginners who are just starting out.

  对于刚开始的初学者来说,这很多。

  Thankfully, Bluehost, an official WordPress recommended hosting provider, has agreed to offer our users a free domain name and over 60% off on web hosting.

  值得庆幸的是,官方推荐的WordPress托管服务提供商Bluehost已同意为我们的用户提供免费域名,并在Web托管上提供60%以上的折扣 。

  → Click here to Claim this Exclusive Bluehost offer ←

  →单击此处声明此Bluehost独家优惠←

  Bluehost is one of the largest hosting companies in the world, and they host millions of WordPress websites including some of our own.

  Bluehost是全球最大的托管公司之一,它们托管着数百万个WordPress网站,其中包括我们自己的一些。

  They’re committed to giving back to the WordPress community since 2005. They have promised us that if you cannot get your blog setup within 30 minutes by following this tutorial, then our expert team will complete the process for you without any cost. They will compensate us, so you don’t have to. Simply contact us for free blog setup help.

  他们致力于从2005年开始回馈WordPress社区。他们已经向我们保证,如果您不能按照本教程的规定在30分钟内完成博客设置,那么我们的专家团队将为您免费完成此过程 。 他们会补偿我们,所以您不必这样做。 只需与我们联系即可获得免费的博客设置帮助。

  NOTE: At WPBeginner we believe in full transparency. If you sign up with Bluehost using our referral link, then we will earn a small commission at no extra cost to you (in fact you will save money and get a free domain + free SSL). We would get this commission for recommending just about any WordPress hosting company, but we only recommend products that we use personally use and believe will add value to our readers.

  注意:在WPBeginner,我们相信完全透明。 如果您使用我们的引荐链接注册Bluehost ,那么我们将为您带来小额佣金,而无需您支付任何额外费用(实际上,您可以省钱并获得免费的域名+免费的SSL)。 我们几乎可以推荐任何WordPress托管公司来获得此佣金,但是我们仅推荐个人使用的产品,并相信这些产品会为我们的读者增加价值。

  Now that we have covered that, let’s go ahead and purchase your domain + hosting for your food blog.

  现在我们已经讨论了这一点,让我们继续为您的美食博客购买域名+托管。

  Open Bluehost website in a new window and follow along.

  在新窗口中打开Bluehost网站 ,然后继续。

  First thing you need to do is click on the green ‘Get Started Now’ button.

  您需要做的第一件事是单击绿色的“立即开始使用”按钮。

  On the next screen, you need to select the plan that you want (basic and plus are the most popular).

  在下一个屏幕上,您需要选择所需的计划(basic和plus最流行)。

  After that, you will be asked to enter the domain name for your website.

  之后,将要求您输入网站的域名。

  Tip: Make sure your domain name is brandable. It’s also a bonus if it uses keywords you think your users will search for. This will help you get more traffic from search engines like Google. For more details, see our guide on choosing the best domain name for your blog.

  提示:确保您的域名是可商标的。 如果它使用您认为用户会搜索的关键字,那么这也是一种奖励。 这将帮助您从Google等搜索引擎获得更多流量。 有关更多详细信息,请参见有关为您的博客选择最佳域名的指南。

  Once you have selected your domain name, click on the next button to continue.

  选择域名后,单击下一步按钮以继续。

  Now, you will need to add your account information and finalize the package information to complete the process. We recommend going with the 36 month plan because that’s best value.

  现在,您将需要添加您的帐户信息并最终确定包裹信息以完成该过程。 我们建议您使用36个月的计划,因为这是最好的选择。

  On this screen, you will see optional extras that you can purchase. It’s entirely up to you whether or not you purchase these, but we generally don’t recommend purchasing them right away. You can always add them later on, if you decide that you need them.

  在此屏幕上,您会看到可以购买的可选附件。 是否购买这些完全取决于您,但是我们通常不建议您立即购买。 如果您决定需要它们,则以后可以随时添加它们。

  Once completed, you will receive an email with details on how to login to your web hosting control panel (cPanel). This is where you manage everything from support, emails, among other things. But most importantly, this is where you install WordPress.

  完成后,您将收到一封电子邮件,其中包含有关如何登录网络托管控制面板(cPanel)的详细信息。 在这里,您可以管理所有内容,包括支持,电子邮件等。 但最重要的是,这是您安装WordPress的地方。

  步骤2.安装WordPress (Step 2. Install WordPress)

  In your hosting dashboard (cPanel), you will see small icons for different hosting features and services. You need to scroll down to the website section and click on the WordPress icon.

  在托管仪表板(cPanel)中,您将看到用于不同托管功能和服务的小图标。 您需要向下滚动到网站部分,然后单击WordPress图标。

  On the next screen, click on the Get Started button. You will be asked to select your domain name. Choose the domain from the dropdown and then click Next.

  在下一个屏幕上,单击“入门”按钮。 系统将要求您选择您的域名。 从下拉列表中选择域,然后单击下一步。

  After that, you need to enter your Site Name, username, and a password for your site. You also need to check all the checkboxes and then click Install.

  之后,您需要输入站点名称,用户名和站点密码。 您还需要选中所有复选框,然后单击“安装”。

  The QuickInstall will start installing WordPress. You will be prompted to browse WordPress themes, while WordPress is being installed.

  QuickInstall将开始安装WordPress。 在安装WordPress时,将提示您浏览WordPress主题。

  No need to do that right now. We’ll show you how to find the best WordPress theme for your food blog later.

  现在无需这样做。 稍后,我们将向您展示如何为您的美食博客找到最佳的WordPress主题。

  Once WordPress is finished installing, you will see the success notice in the top header bar.

  WordPress完成安装后,您将在顶部标题栏中看到成功通知。

  Click on the Installation Complete link, and it will take you to the screen with your WordPress login URL and password.

  单击“安装完成”链接,它将带您进入WordPress登录URL和密码的屏幕。

  Congratulations, your WordPress website is now ready. You can continue login to your website by visiting the WordPress admin area.

  恭喜,您的WordPress网站现已准备就绪。 您可以通过访问WordPress管理区域继续登录到您的网站。

  

  

  Don’t forget to replace yoursite.com with your own domain name. Once logged in, you will see the WordPress admin dashboard.

  不要忘记用您自己的域名替换yoursite.com。 登录后,您将看到WordPress管理仪表盘。

  Now you are ready to customize your food website’s appearance and start adding recipes.

  现在,您可以自定义食品网站的外观并开始添加食谱。

  步骤3.为您的食物博客选择主题 (Step 3. Choosing a Theme for Your Food Blog)

  WordPress themes control your website’s design and appearance. There are thousands of free and paid WordPress themes that you can install on your website.

  WordPress主题控制着您网站的设计和外观。 您可以在网站上安装数千种免费和付费的WordPress主题 。

  However, not all of them are suitable for a food blog. You will need a theme that matches the look and feel of a food blog. Our expert team has hand-picked the best WordPress themes for recipe and food blogs that you should try.

  但是,并非所有人都适合美食博客。 您将需要一个与美食博客的外观和风格相匹配的主题。 我们的专家团队为您应该尝试的食谱和美食博客精心挑选了最佳的WordPress主题 。

  Once you have found a theme that you like, head over to our guide on how to install a WordPress theme for step by step installation instructions.

  找到喜欢的主题后,请转到我们的指南, 了解如何安装WordPress主题 ,以逐步进行安装说明。

  步骤4.选择一个SEO友好的食谱插件 (Step 4. Choosing a Recipe Plugin that’s SEO Friendly)

  If you want your recipes to get traffic from search engines, then you need to make them search engine friendly.

  如果您希望自己的食谱从搜索引擎获得流量,则需要使它们对搜索引擎友好。

  The best way to write recipes is by using Schema.org formatting. Schema.org formatting allows search engines to display extra information like rating, preparation time, etc.

  编写食谱的最佳方法是使用Schema.org格式。 Schema.org格式允许搜索引擎显示其他信息,例如评分,准备时间等。

  Now, we know this might sound a bit too geeky for beginners. Don’t worry, we will make it super easy for you to add recipes in schema.org formatting without any special skills.

  现在,我们知道对于初学者来说这听起来有些怪异。 不用担心,我们将使您能够超级轻松地以schema.org格式添加配方,而无需任何特殊技能。

  First, thing you need to do is install and activate the WP Recipe Maker plugin. For more details, see our step by step guide on how to install a WordPress plugin.

  首先,您需要做的是安装并激活WP Recipe Maker插件。 有关更多详细信息,请参阅有关如何安装WordPress插件的分步指南。

  You can also use the premium version of the WP Recipe Maker plugin to take full advantage of its extensive features like enhanced SEO, ingredient linking, user ratings, taxonomies, and more.

  您还可以使用WP Recipe Maker插件的高级版来充分利用其广泛的功能,例如增强的SEO,成分链接,用户评级,分类法等。

  Once you have activated the plugin, you need to create a blog post or edit an existing one. On the post edit screen, click on the WP Recipe Maker button.

  激活插件后,您需要创建一个博客文章或编辑现有文章。 在帖子编辑屏幕上,单击WP Recipe Maker按钮。

  This will bring up a popup where you can enter your recipe details. You will start by adding an image for the recipe, recipe name, description, serving, duration, and other information.

  这将弹出一个弹出窗口,您可以在其中输入食谱详细信息。 您将首先添加配方,配方名称,描述,食用,持续时间和其他信息的图像。

  After adding general information, click on the ‘Ingredients & Instructions’ tab and start adding ingredients and instructions.

  添加一般信息后,单击“成分和说明”标签,然后开始添加成分和说明。

  You can add ingredients and instructions as plain lists, or you can pide them into groups as well for different parts of the recipe.

  您可以将成分和说明添加为简单列表,也可以针对配方的不同部分将它们分为几组。

  Next, you need to switch to the Nutrition Facts tab and click on the calculate nutrition facts button.

  接下来,您需要切换到“营养成分”选项卡,然后单击“计算营养成分”按钮。

  The plugin will now fetch Nutrition facts for matching ingredients. Once you are satisfied, you can click on the calculate nutrition facts button again, and it will calculate the values.

  该插件现在将获取营养成分的匹配成分。 满意后,您可以再次单击“计算营养成分”按钮,它将计算这些值。

  Now if you are satisfied with the recipe, you can go ahead and click on insert and close button.

  现在,如果您对食谱满意,则可以继续并单击“插入并关闭”按钮。

  The plugin will now add the required shortcode to your post editor. You can now save or publish your post and then click on the preview button to see your recipe in action.

  现在,该插件会将所需的简码添加到您的帖子编辑器中。 现在,您可以保存或发布您的帖子,然后单击“预览”按钮以查看正在使用的食谱。

  The plugin comes with extensive settings including several styles and templates to display your recipes. You can go to WP Recipe Maker ? Settings page to change the appearance of your recipes and other settings.

  该插件具有广泛的设置,包括几种样式和模板以显示您的食谱。 您可以转到WP Recipe Maker?设置页面来更改食谱的外观和其他设置。

  第5步:如何通过美食博客获利 (Step 5. How to Monetize Your Food Blog)

  After you have added a few of your best recipes, it is time to start making money from your food blog. There are plenty of ways to monetize your food blog and start earning from your recipes.

  添加一些最佳食谱后,就该开始从美食博客中赚钱了。 有很多方法可以通过您的美食博客获利并开始从您的食谱中赚钱。

  Here are some of the most effective ways to monetize your food blog.

  以下是一些通过美食博客获利的最有效方法。

  1. Selling eBooks with Your Recipes

  1.随书出售电子书

  The most effective strategy to make money from your recipe blog would be to sell your own products or digital downloads. These products can be physical goodies and merchandise such as t-shirts, printed books, mugs, or they can be digital downloads such as ebooks.

  从食谱博客中赚钱的最有效策略是出售自己的产品或数字下载。 这些产品可以是实体商品和商品,例如T恤衫,印刷书籍,杯子,也可以是数字下载内容,例如电子书。

  To sell things from your WordPress blog, you will need WooCommerce. It is available as a WordPress plugin and will add an online store to your existing food blog.

  要从WordPress博客出售商品,您将需要WooCommerce 。 它可以作为WordPress插件使用,并将在线商店添加到您现有的美食博客中。

  You can also sell memberships on your website, allowing paid members to download ebooks, videos, secret recipes, or submit their own content. If you want to go the subscription route, then you will need MemberPress. For detailed instructions, see our guide on how to make a membership website.

  您也可以在网站上出售会员资格,允许付费会员下载电子书,视频,秘密食谱或提交自己的内容。 如果要使用订阅路线,则需要MemberPress 。 有关详细说明,请参见有关如何建立会员资格网站的指南 。

  2. Display Ads Using Google AdSense

  2.使用Google AdSense展示广告

  The easiest way to instantly start earning from your website is by using Google AdSense. It allows you to display advertisement on your food blog and earn money when your users click on those ads.

  立即从您的网站开始赚钱的最简单方法是使用Google AdSense 。 它使您可以在美食博客上显示广告,并在用户点击这些广告时赚钱。

  Adding Google AdSense to your website is super easy and requires no coding skills at all. See our guide on how to properly add Google AdSense to your WordPress blog for step by step instructions.

  将Google AdSense添加到您的网站非常简单,完全不需要任何编码技能。 请参阅我们的指南,了解如何正确将Google AdSense添加到您的WordPress博客中 ,以获取逐步说明。

  3. Affiliate Marketing

  3.会员营销

  Affiliate marketing is another way to generate an income stream from your food blog. Basically you add links to affiliate products from your recipes and blog posts. Every time someone purchases those products using your link, then you will earn a commission.

  会员营销是从您的美食博客产生收入流的另一种方式。 基本上,您可以从食谱和博客文章中添加指向联盟产品的链接。 每当有人使用您的链接购买这些产品时,您就会获得佣金。

  You will need to find food related affiliate products first. Many top websites in the food industry offer affiliate programs. You can also join Amazon’s affiliate program and start recommending products from the world’s largest eCommerce store.

  您将需要首先找到与食品相关的会员产品。 食品行业的许多顶级网站都提供会员计划。 您还可以加入亚马逊的会员计划,并开始推荐来自世界上最大的电子商务商店的产品。

  See our list of the best affiliate marketing tools and plugins that you can use on your food blog to boost your affiliate earnings.

  请参阅我们的最佳会员营销工具和插件列表 ,您可以在美食博客上使用它们来增加会员收入。

  For more monetization tips, see our article on how to make money online from your WordPress blog.

  有关更多获利技巧,请参阅有关如何通过 WordPress博客在线赚钱的文章。

  第6步。如何获得更多流量到您的食物博客 (Step 6. How to Get More Traffic to Your Food Blog)

  Your food blog’s earnings directly depend on your website’s traffic. More users visiting your website means more earnings, brand recognition, and success for your website.

  您美食博客的收入直接取决于您网站的访问量。 更多的用户访问您的网站意味着您的网站可以获得更多的收入,品牌知名度和成功度。

  Here are some tips to get more visitors to your website.

  这里有一些技巧,可以吸引更多的访客访问您的网站。

  Start Building an Email List

  开始构建电子邮件列表

  More than 75% of visitors who visit your website, will not come back again. There is nothing wrong with your website. It’s just that there is so much content on the internet that your website disappears like a needle in the haystack.

  超过75%的访问您网站的访问者不会再次回来。 您的网站没有错。 只是互联网上的内容太多,您的网站就像大海捞针一样消失了。

  Email marketing allows you to capture those users as subscribers, so that you can reach them via email and bring them back to your website.

  通过电子邮件营销 ,您可以将这些用户吸引为订户,以便您可以通过电子邮件与他们联系,并将他们带回您的网站。

  See our guide on why you should start building your email list right away. Once you set up an email marketing solution, then check out our guide on how to do lead generation in WordPress. It will help you grow your email list like a total pro.

  请参阅我们的指南,了解为什么您应该立即开始构建电子邮件列表 。 设置电子邮件营销解决方案后,请查看有关如何在WordPress中进行销售线索生成的指南。 它将帮助您像专业人士一样增加您的电子邮件列表。

  Create a YouTube Channel

  建立YouTube频道

  When it comes to food, videos are a lot more engaging than text. This is where YouTube comes in. It is not only the largest video sharing website in the world, it is also the second biggest search engine and the second most active social media platform in the world.

  在食物方面,视频比文字更具吸引力。 这就是YouTube的用武之地。它不仅是全球最大的视频共享网站,还是全球第二大搜索引擎和第二活跃的社交媒体平台。

  Creating a YouTube channel not allows you to add video recipes to your blog, it also helps you find new users who can become active subscribers, and your most engaged fans.

  创建YouTube频道不允许您将视频食谱添加到博客中,还可以帮助您找到可以成为活跃订阅者的新用户以及最感兴趣的粉丝。

  Utilize Instagram to Drive Traffic

  利用Instagram吸引流量

  Food pics are instant hits among Instagram viewers. The popular photo and video sharing platform is rapidly growing and has very high engagement.

  美食图片是Instagram观众中的热门话题。 流行的照片和视频共享平台正在Swift发展并具有很高的参与度。

  Upload your food photos and use hashtags, so that Instagram users can discover your photos. Easiest way to grow your Instagram following is by sharing your Instagram photos in WordPress.

  上传您的食物照片并使用主题标签,以便Instagram用户可以发现您的照片。 跟随Instagram增长的最简单方法是在WordPress中共享Instagram照片 。

  There are many ways to bring more users to your food blog. See more tips to drive traffic to your new WordPress blog.

  有很多方法可以吸引更多用户访问您的美食博客。 查看更多技巧来吸引新的WordPress博客的访问量 。

  第7步。使用更多资源学习WordPress (Step 7. Learning WordPress with More Resources)

  As you start using WordPress, you will quickly discover new things. Some of these new things may look too technical or complicated. That’s where we can help.

  在开始使用WordPress时,您将很快发现新事物。 其中一些新事物可能看起来过于技术性或复杂性。 那就是我们可以提供帮助的地方。

  WPBeginner is the largest free WordPress resource site in the world for beginners.

  WPBeginner是面向初学者的全球最大的免费WordPress资源网站。

  Our goal is to provide helpful content that is easy to understand for beginners, business owners, and bloggers.

  我们的目标是为初学者,企业主和博客作者提供易于理解的有用内容。

  To expand your WordPress knowledge, you should check out:

  要扩展您的WordPress知识,您应该签出:

  WPBeginner Dictionary – The best place for beginners to start and familiarize themselves with the WordPress lingoWPBeginner词典 –初学者入门和熟悉WordPress术语的最佳场所 WPBeginner Videos – New to WordPress? Watch these 23 videos to master WordPress.

  WPBeginner视频 – WordPress 新手 ? 观看这23个视频以掌握WordPress。

  WPBeginner Blog – The central place for all our WordPress tutorials.WPBeginner博客 –我们所有WordPress教程的中心位置。

  You can also subscribe to our YouTube Channel where we regularly share video tutorials to help you learn WordPress.

  您还可以订阅我们的YouTube频道 ,我们定期在此分享视频教程,以帮助您学习WordPress。

  We hope this article helped you learn how to start a food blog and make money from your recipes. You may also want to see our complete step by step WordPress SEO guide for beginners.

  我们希望本文能帮助您学习如何创建美食博客并从您的食谱中获利。 您可能还希望查看针对初学者的完整分步WordPress SEO指南 。

  If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

  如果您喜欢这篇文章,请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

  翻译自:

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